SPECSAVERS
Fashion in focus
Specsavers is known for making fashionable eyewear affordable, through their exclusive partnerships with renowned designers and brands. This campaign focused on designers Alex Perry, Collette Dinnigan and Harpers Bazaar editor-in-chief Kellie Hush.
We created 6 x 15 second commercials for TV and digital, each focusing in on a particular design trend or style tip.
Harper’s Bazaar editor Kellie Hush offered her insights on how Specsavers frames could work with the latest trends featured in the magazine.
We captured additional content with each brand ambassador sharing their style tips for the Specsavers Australia social media channels.
We also had a stills photographer on set to capture images of the talent and the product on location. These images were used for print, PR, social media and instore posters.
