I’m a hands-on creative leader known for my enthusiasm, versatility, and a tendency to overdress for every occasion. As an ECD with 20+ years in the industry, I’m passionate about big ideas. But I’m even more passionate about what it takes to see them through. Energy. Collaboration. Planning. Persistence. These are the things that lift ideas off the page and into the real world.

After 15 years in creative agencies, I made the move in-house. Today I’m a champion of in-house creativity and a strong advocate for building, mentoring and empowering teams. I’m recognised for my positivity, careful listening and the ability to balance creativity with commercial impact.

Whether I’m selling chocolate bars on TV or plush toys on social media, I genuinely love what I do. In fact, the only job I’ve ever had outside advertising was the summer I worked as a movie extra. I got paid to dress in black and cheer for a mop. It’s a long story.