OH MY GIF
Collectibles with all the moves
Oh! My GIF is a range of collectibles inspired by all your favourite reaction GIFs and digital stickers. Each one is unique, with surprising moves and relatable moods. So when it came to launching the brand, we needed a campaign that showcased the entire range, while also focusing on the joyful details that make each one irresistible.
With over 50 characters, the challenge was to highlight as many as possible, while still communicating the breadth of range. Our solution was to shoot them all on bold coloured backdrops, so they would look strong individually, and even more eye-catching together in a grid.
The campaign comprised a brand TVC, 21 social media videos, and an additional TVC for the Dance Pack. It’s worth a watch, if only for the twerking donut.
Our integrated approach delivered exceptional economies of scale. From a single two-day shoot, we output:
10 x TVCs
53 x social media videos
One unforgettable brand launch
