THE AMAZING DIGITAL CIRCUS
An infomercial with unexpected consequences
The Amazing Digital Circus is one of the most-watched independent animated series ever, loved by fans for its surreal humour and 90s style animation. So when it came to advertising the toy line, a retro style infomercial seemed like the ideal solution - complete with unhinged voiceover from Caine the ringmaster, and a real phone number for absolutely no reason.
To create the forbidden hotline, we commandeered a disused Moose customer service number, and hired the voice of Caine to record a message to any fans who couldn’t resist calling.
The objective of the campaign was to drive sales from the Amazing Digital Circus’ loyal fanbase. Tapping into niche fandoms can be tough, but the infomercial has attracted 100% positive sentiment from fans on social media.
• Fans started six Reddit threads praising the infomercial
• The hotline received 4000 calls in the first month (and counting!)
• 793 people called more than once over the first three months
• Nine people called more than 10 times
• One superfan called 110 times
