VICTORIAN RESPONSIBLE GAMBLING FOUNDATION
When gambling isn’t a problem. Yet.
Harms from gambling often creep in before people are even aware of them. This campaign uses insights from real people impacted by harmful gambling, and encourages viewers to recognise the signs and seek support before it becomes a problem.
The campaign encompassed TV, cinema, radio, print and outdoor, with still imagery by Jay Hynes Photography. It ran for two years, with media bursts timed around holidays and major sporting events when gambling activity peaks nationwide.
