This concept was based on the insight that people are usually very diligent with main meals, but underestimate the impact of snacking throughout the day… Not that there’s anything wrong with snacks, it’s just a reminder that they creep in when you least expect it. The sneaky snacks were brought to life using stop motion, and a latex replica of the muffin was swapped in for the moment it becomes physically (and emotionally) deflated at the end.

Iconic looks never go out of style

The next campaign was based on the idea that people hold onto their clothes even when they don’t fit, with the expectation they’ll fit sometime in the future. We dramatised this insight using some quintessential 80s and 90s fashions, including some Spice Girls platform sneakers from my own closet. (And yes I still have them.)

Chocolate lovers should never miss out

Nestlé Diet regularly released new product lines, and the chocolate desserts proved popular with consumers looking for a late night or after dinner treat. The use of 3D typography added a creative element to what could have been simple headlines about the usage occasion.

An Easter icon gets a creepy makeover

For anyone who grew up in Australia, the Red Tulip Elegant Rabbit is one of the most recognisable Easter treats around. To celebrate the launch of the new Nestlé Diet chocolate dessert, we gave the Elegant Rabbit a creepy makeover, just in time for Easter.